Bloggers Must Disclose Payments for Reviews

Wait, you can get money or freebies for reviewing things? Sheeit. I must be some kind of chump.

The Federal Trade Commission on Monday took steps to make product information and online reviews more accurate for consumers, regulating blogging for the first time and mandating that testimonials reflect typical results.

The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren't typical.

Bloggers Must Disclose Payments for Reviews - NYTimes.com

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