Zuckervati MissingLinks

Frankly, I'm a little surprised, given Sony's track record on competing technologies.

Paramount poised to drop HD DVD format support -FT | Industries | Consumer Goods & Retail | Reuters

Paramount studios is poised to drop its support of the high-definition DVD (HD DVD) format after Warner Bros studio said it would back the competing Blu-ray format, the Financial Times reported on Tuesday.

The loss of support from Paramount, which is owned by Viacom Inc (VIAb.N: Quote, Profile, Research), would likely deal the final blow to the HD DVD format backed by Toshiba Corp (6502.T: Quote, Profile, Research) and put an end to the format war, the newspaper said on its Web site.

Time Warner Inc's Warner Bros studio on Friday said it would exclusively release high-definition DVDs in Sony Corp's Blu-ray format, marking a major setback to the HD DVD camp.