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Hmmm, so, like that marketing agency lobby group that took over a college class and had them invent a blogger to pitch anti-counterfeiting messages...

Military Report: Secretly 'Recruit or Hire Bloggers' | Danger Room from Wired.com

A study, written for U.S. Special Operations Command, suggested "clandestinely recruiting or hiring prominent bloggers."

This 2006 report for the Joint Special Operations University, "Blogs and Military Information Strategy," offers a third approach -- co-opting bloggers, or even putting them on the payroll. "Hiring a block of bloggers to verbally attack a specific person or promote a specific message may be worth considering," write the report's co-authors, James Kinniburgh and Dororthy Denning.